It is the combination of middleman that the company used to move it’s product to ultimate consumer. The structure of a marketing channels described that the arrangement and link between its members. The consumer prefer and what a firm has to decide may different. The various stages in channel that involves merchants and agent. Manufacturers or producers may select the own way to sell the product.
The American marketing association has definined that channel of distribution as”The structure of intra company organization units and extracompany agents and dealers , wholesalers and retailers through which a producer or services is marketed
